Founder Mythos
Credit Without the Debt Trap
The core principle of Sharia financing is not to take advantage of people and that's what we were trying to do as a company.
Sharia compliance was a design constraint at Tamara, not a marketing label added later.
Building inside that principle meant a model that could not depend on trapping people in debt.
A credit type of payment that is customer-centric, first and foremost, rather than cash loans that put you in a debt trap.
He founded Tamara in Riyadh in 2020 to offer installments in a market where credit cards were rare.
The goal was a payment method that served the customer, not one that profited from their difficulty.
Tamara was born to make a change. The region and the world need payment solutions that are transparent and customer-oriented.
In a cash-first, card-light market, the alternative to cash on delivery had to be built, not imported.
Transparency was the product, in a category often defined by hidden cost.