First Principles
The first card, for the first-time borrower.
When the majority has no file, you do not shrink the market. You build the card for the borrower the bureau never saw.
Roughly one in four Mexican adults holds no formal financial product at all.
Mexico City, 2018. Stori, a credit card built for Mexico's unbanked majority, started from the person the bureau never saw - no branch visit, no paper trail, a first line of credit approved from a phone in minutes. More than 3.7 million customers now hold the card, and each on-time payment builds the credit record they never had.
The founding decision that mattered: design for the first-time borrower, not the customer the bank already had.
In the Global South, inclusion means building the card for the majority, not the exception.
Source: Stori, 2025; ENIF, 2024.