The founders who built the region's rails, then everything on top

The hardest markets to build for are the ones the global platforms quietly skip.

Dubai, 2012. Mudassir Sheikha and Magnus Olsson built Careem for a region with cash customers, Arabic speakers, and street addresses that did not exist on any map - and solved for exactly that. More than a million captains have earned across the Middle East and Pakistan, and payments and delivery grew on the rails the rides laid.

The Global South's builders design for the customer in front of them, not the one in a Western case study.

Source: Careem.