Invisible Giant
Nine million users. The rail under a family's remittance.
In the Global South, the new rail wins by disappearing - the sender just sees the money arrive, faster and cheaper.
The busiest remittance route on earth runs from the US to Mexico, and a crypto rail now sits quietly beneath it.
Bitso serves around 9 million users across Latin America, and in 2024 roughly one in ten dollars crossing the US-Mexico corridor moved over its rails. The family receiving never sees the crypto - only money that lands in minutes at close to one percent, against roughly six percent the traditional way.
The decision that mattered: put the new rail underneath the transfer, not in front of the customer.
In the Global South, the new rail wins by disappearing. The sender just sees the money arrive.
Source: Bitso, 2024-2025; Inter-American Development Bank, 2025.